The Balancing Act: Marketing, Reading, Writing

You can’t see it, but there is an M.B.A. behind my name. I pull it out occasionally like a magicians rabbit from his hat.

“When I was in Graaaad School getting my M.B.A in MARKETING…”

It usually only gets pulled out when I’m losing an argument (which sometimes has nothing to do with marketing but I want to appear smarter), or when I’m sitting in an office meeting full of men and I’m getting the feeling they think I am the executive assistant, secretary, or food service (might I clarify that there is nothing wrong with ANY of these positions), or times like now, when I just feel like showing off 🙂

I would say, half the time it works, but every time it gets attention (is there a difference between good and bad attention?)

And so, I’ve always understood the importance of marketing (it is my career after all). Organic, paid-for, guerrilla, social media, print – they are all essential. Now that I am taking the time to work on my writing as well, I understand that the marketing has to go hand in hand. Through the research that I have done in the publishing world, they want to see that you use social media and have active followers, and people generally interested in your work besides your family.

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Shamelessly promoting – 24/365

I also understand all too well that the best writers are also the best READERS. You learn how to write better, you learn to implement grammar better, you’re completing research in your field.

I’m an extremely organized person, and I am trying to get a handle on the small amount of time I have for this “hobby” (Since I am not a paid writer at this point, I will still refer to it as a hobby until my first paycheck comes in).

Out of the small amount of time, I have to balance reading, writing, and marketing. Sometimes, as I am in the middle of reading a chapter, and am reflecting on how good a sentence is or how part of the story struck me, I can’t help but then think how I should be WRITING myself! At this moment, my schedule is to read one chapter a night (two if it was short), post at least once in a social media account on my own behalf, and sit down to write for a few hours once a week.

How do you balance the three when ALL are fun, but your time is limited?

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We read to learn, to feel, to laugh, to understand others. We write to teach, express, communicate, to inspire others. I created Invisible Ink as an outlet of sorts, an area where I can organize the chaos; a place where hopefully I can be true to myself, and my readers. Writing is personal, it takes a brave and dedicated soul to formulate a piece and then share it with the world. That being said, I get just as much out of reading other's work as I do sharing mine ( I am always open to manuscript review swaps, just send me a message). Words read off a page evoke emotions. When taken out of context, or through an out of focus lens - anyone can mold the words, shifting their meaning to fit their agenda or distorted outlook. Staying true to form and myself, I won't censor my content, but I will censor my audience. Whatever lens you happen to be reading this through - I hope you enjoy!

9 thoughts on “The Balancing Act: Marketing, Reading, Writing

    1. I like that! I thought at first you would say you had a reminder to do each every day and set aside specific time for each, which would be nice…but not being too hard on yourself if you don’t get it all done, and sending yourself a motivational message is much nicer! Thank you!

    1. Certainly reading and writing are more fun than marketing. Plus they are more of an outlet. Reading anything good lately?

      1. Trying to read “Ready Player One” because I’ve heard it’s awesome, but I can’t get into it. “Thirteen Reasons Why” was captivating.
        What do you do for marketing?

      2. I haven’t heard of either book, but just looked them up on Goodreads. I’m inclined to agree with you based on my own personal preferences, that “Ready Player One” sounds hard to get in to. I did just add the other book you read to my “want to read” list though so thanks for the recommendation!

        I do a few things right now, being unpublished makes it a little harder but there are certainly steps to increase your viewership.

        What do I do in marketing? (You just gave me the title for my next blog post lol!)

        I try to reach out to as many publishers, authors, book reviewers as possible across social media. My claim to fame recently was I took a photo with “The luckiest girl alive” and the author actually “liked” my picture, and so did harmony publishing- the publisher of the book, as well as Simon books. I was thrilled! It was like getting an autograph from a celebrity to me!

        I’m going to write a longer blog related to this topic tomorrow- but I basically try to get my name out there any way possible.

        Then once I finish a manuscript- part of the battle is over and I’m not starting from ground zero.

  1. Balancing marketing, reading and writing had been a struggle for me right after publishing my first book. I think every great writer’s life revolve around these three things.
    Thank you for sharing this great post 🙂

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